Freelance
Projects.
Skills
Content Localization
Copywriting
SEO Strategy
Project Management
Spanish- English Translation
Bielo Media, a Colombian podcast production company, desired to expand its reach and attract clients in the USA, Canada, and Europe. Their existing website was in Spanish and needed an SEO strategy for English-speaking markets.
I've provided a comprehensive web copywriting and localization service for Bielo Media. This included:
Website Copywriting (English): Translating and rewriting all website content to clear, concise, and engaging English copy specifically targeting English-speaking audiences.
SEO Strategy: Implementing targeted keywords throughout the website content to improve search engine ranking for relevant searches related to podcast production services in the target markets (USA, Canada, Europe).
Content Localization: Adapting the content to resonate with the target markets' cultural nuances and regional preferences.
Results
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Increased Website Traffic: By optimizing the website for English search engines, we aimed to attract potential clients searching for podcast production services.
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Improved User Experience: The clear and concise English copy promises to enhance user experience for English-speaking visitors.
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Global Expansion Potential: The localized content allowed Bielo Media to attract a wider client base in the USA, Canada, and Europe.
I'm thrilled to celebrate my mentee, Aqsa Aamir's incredible journey of self-discovery and transformation! Over the past few months, Aqsa has embarked on a path to crafting a powerful and unique marketing narrative.
Aqsa's dedication to self-exploration and skill development is truly inspiring. Her story exemplifies how proactive reflection can unlock one's full career potential.
Working with Aqsa has been a true privilege. Mentorship is a two-way street, and her perseverance has been a constant source of motivation.
Our sessions focused on:
Portfolio Development
We collaborated on shaping Aqsa's portfolio to showcase her skills and experience effectively.
Platform Exploration
Aqsa embraced new platforms, expanding her reach and visibility within the marketing landscape.
Personal Branding Strategy
We developed a personal branding strategy that highlights Aqsa's unique voice and value proposition as a marketer and digital strategist.
Aqsa's Achievements:
Aqsa's dedication has already begun to yield impressive results. Her newfound marketing expertise, including critical thinking and information processing, has proven instrumental in her work with clients like Litespa.
A Bright Future Awaits:
Aqsa's story is just the beginning! I am excited to witness her continued growth as a marketer and her impactful contributions to the field.
Key Takeaways
Self-discovery is vital:
Understanding your strengths and passions is essential for aligning career goals.
Mentorship empowers:
Mentorship provides invaluable guidance and support to navigate professional development.
Personal branding matters:
Building a strong online presence is key for success in the marketing field.
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I got a booking @adplist call from Michelle Seiwa A in early January. I enjoyed listening to her story and career journey.
She has all the skills and experience, but her portfolio and resume do not reflect that. Her upbeat and spunky personality still made a great impression on me.
Approach: Through a coaching session, we helped Michelle develop her personal brand by:
Identifying Strengths & Passions:
Together, we explored Michelle's career goals and uncovered the skills she excelled at, allowing her to stand out in her desired field confidently.
Crafting a Compelling Narrative:
We worked on crafting a powerful resume narrative that presented her career path as a success story, highlighting her achievements and transferable skills.
Portfolio with Personality:
Michelle's portfolio was revitalized to showcase her unique personality and creative approach. We focused on:
Bold First Impression: Replacing a small name with a prominent title grabbed the attention of potential employers.
Personality Sneak Peek: Subtle design elements, like incorporating her love of purple and bright colours, allowed her personality to shine through.
Job-Focused Headlines: Clear headlines showcasing her skills and target roles replaced generic titles.
Michelle emerged from the session with a newfound confidence and a brand that reflected her talent and personality.
Key Takeaways
Your online presence is your digital handshake. Make sure it reflects who you are and the value you bring.
Craft a resume that tells your story as a success narrative, highlighting your most relevant skills.
Don't be afraid to showcase your unique personality in your portfolio to stand out in a crowded marketplace.
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Michelle's Journey Continues
Michelle's proactive approach and dedication to self-improvement are inspiring. We do not doubt that with her newfound confidence and compelling brand, she will launch a fulfilling career that leverages her talents and personality.