Skills
Localization marketing
Copywriting
UX writing
Spanish Copywriting
English - Spanish Translation
My role: Senior Copywriter
187 templates PRO & FREE
Strategy:
This campaign aimed to raise awareness about the high incidence and mortality rates of breast cancer in Mexico, explicitly targeting cultural barriers that hinder healthcare-seeking behaviours. By empowering women with knowledge about early detection, regular screenings, and prompt medical attention, the campaign aimed to improve overall outcomes. Additionally, the campaign emphasized the importance of inclusivity, highlighting the need for
Doctypes:
Poster
* Facebook Post
* Facebook Cover
* Instagram Post
* Instagram Story
* Z-Fold Brochure
* Infographic
Results
Total Applies
60.4K+
Total Users Applying
35.5K+
Total Exports
34.5K+
Templates
Team
-
Country Lead: Carolina Rodriguez
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Content Specialist: Itzel Trejo
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Copywriters: Gabriela Otero, Sergio Bohada, Sofia Cimarelli
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Designers: Mac Perez, Gabriela Chacin, Paul Cornejo, Isabel Ugalde y Florencia Alvez
Skills
Localization marketing
Copywriting
UX writing
Spanish Copywriting
English - Spanish Translation
My role: Senior Copywriter
150 Templates
29 Canva PRO / 121 FREE Templates for Mexican users.
Strategy:
This campaign aimed to tackle Día de la Candelaria (Candlemas) from all angles by creating templates from informative content for locals and foreigners, designing promotional materials for small businesses, and crafting educational presentations for school teachers and churches. Templates with rich cultural details cater to those curious about the holiday's blend of indigenous and Catholic traditions. Even menus and food designs have a long shelf life while promoting a "Pro" option encourages deeper engagement. Overall, it's a comprehensive plan to educate and celebrate this important Mexican holiday.
Doctypes:
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25 Poster
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25 Flyer
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20 IG Post
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20 Menu
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15 Story
-
15 Document
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10 Facebook post
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10 Infographic
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10 Presentation
Results
Total Applies
45.8K+
Total Exports:
33.5K+
Total Publishes:
47.3K+
Templates
Team
-
Country Lead: Carolina Rodriguez
-
Content Specialist: Itzel Trejo
-
Copywriters: Gabriela Otero, Sergio Bohada, Sofia Cimarelli
-
Designers: Mac Perez, Gabriela Chacin, Paul Cornejo, Isabel Ugalde y Florencia Alvez
Skills
Localization marketing
Copywriting
UX writing
Spanish Copywriting
English - Spanish Translation
My role: Senior Copywriter
Strategy:
Día de Muertos, or Day of the Dead, is a vibrant Mexican holiday that honours and celebrates the lives of departed loved ones. Recognizing the cultural significance of this occasion, we embarked on a comprehensive marketing campaign to encourage users to upgrade to PRO plans through targeted campaigns. We provided marketing materials to local businesses promoting their Día de Muertos offerings. We created informative content explaining the traditions and significance of Día de Muertos. We also produced materials for teachers and schools to utilize during Día de Muertos celebrations.
Doctypes:
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Poster
-
Invitation
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E-card
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Instagram Story
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Instagram Post
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Facebook Post
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Infographic
-
Flyer
-
Facebook Cover
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Document
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Certificate
Results
Total Applies
71.2 K+
Total Users Applying
47.6K+
Total Publishers
84.9K+
Templates
Team
-
Country Lead: Carolina Rodriguez
-
Content Specialist: Itzel Trejo
-
Copywriters: Gabriela Otero, Sergio Bohada, Sofia Cimarelli
-
Designers: Mac Perez, Gabriela Chacin, Paul Cornejo, Isabel Ugalde y Florencia Alvez
Skills
SEO Research & Keyword Targeting
Market & Competition Analysis
UX writing
Spanish Copywriting
English - Spanish Translation
My role: Content Specialist & Copywriter
75 FREE Templates
Strategy:
This project leveraged Canva's design platform to empower Colombian women during International Women's Day (March 8th, 2023). By providing free, accessible design templates and resources focused on female empowerment, the campaign aimed to increase awareness, spark social conversations, and encourage action towards gender equality.
Based on the most famous appearances on SEM Rush, International Women’s Day is a popular commemorative in Colombia.
Doctypes:
-
DOCTYPES:
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IG Post
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IG Story
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Card
Results
Total Applies
26K+
Total Users Applying
17K+
Total Exports
33K+
Templates
Team
-
Country Lead: Carolina Rodriguez
-
Content Specialist & Copywriter: Gabriela Otero
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Copywriters: Sergio Bohada, Vanessa Muñoz
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Designers: Carolina Ternera, Camila Polonia, Lully